Sedition Movie Night: Our Brand is Crisis

Sedition Movie Night
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Our Brand is Crisis (2005, 87 min.)

For decades, U.S. strategists-for-hire have been quietly molding the opinions of voters and the messages of candidates in elections around the world. They have worked for presidential candidates on every continent.

This film is an astounding look at one of these campaigns--the 2002presidential election in Bolivia. With flabbergasting access to think sessions, media training and the making of smear campaigns, we watch how the consultants’ marketing strategies shape the relationship between Goni and the Bolivian electorate. The result is a shocking example of how the all-American art of branding can affect the “spreading of democracy” overseas.